MSM Turns 25 and is Celebrating Big

Mirror Show Management (MSM), a women-owned customer experience agency specializing in exhibits, events and environments turns twenty five this year.  

(Rochester, NY (March, 2018) –Donna Shultz, MSM President, started the company in May of 1993. With humble beginnings—a single client, Kodak, and nothing but a hammer on a string as the company’s first door bell—it is now one of the leading experience design agencies in the industry. Now managing trade show and event programs for Fortune 500 clients such as Cisco Systems, PepsiCo and Johnson & Johnson, a number of industry awards on the shelf, and a team that’s grown from 3 to 85 employees, MSM is celebrating its 25th anniversary in a big way.

Exterior 25 Scultpure2

Donna attributes the company’s recent success to the dedicated team she employs, and the close-knit, creative culture that thrives here. So to celebrate the organization’s birthday and the accomplishments it has achieved, each 25th of the month is commemorated by a special surprise. Whether it’s chocolate in the shape of 2s and 5s left atop employees’ desks by a secret elf, a 25-shaped donut wall for the company breakfast, or most recently, a super-sized, internally lit 25 proudly on display outside the MSM office; the goal with each surprise is to celebrate the organization’s 25 years, its accomplishments and its great people. 

“Next month, the employees are in for a huge surprise,” says Donna, but I guess we’ll all have to wait until April 25th to find out just what that is.


About Mirror Show Management 

Mirror Show Management is a woman-owned customer experience agency specializing in trade shows, events and environments.

MSM was the first agency RFP-certified by the Experiential Designers and Producers Association, was named a Top 5 exhibit producer on Exhibitor Magazine’s Find It-Top 40 list, resides on Event Marketer’s Fab 50 List of elite exhibit fabrication companies and has been named a Top Workplace each year since the award’s inception.