MSM was recognized by the award-winning publication, EXHIBITOR Magazine, with a Silver Award in the category of lighting design at the 34th annual Exhibit Design Awards
(Rochester, NY) (April 30, 2020) – MSM was recognized by the award-winning publication, EXHIBITOR Magazine, with a Silver Award in the category of lighting design at the 34th annual Exhibit Design Awards. The ceremony was held virtually via Facebook Live on Tuesday, April 28, 2020.
MSM and client Cisco were recognized for the 11,000 square foot double-deck exhibit designed for Mobile World Congress. The exhibit featured an expansive canopy of 701 strands of light, holding over 16,000 LED orbs. The lighting canopy meant to represent a bridge as a subtle nod to Cisco’s Bridge to Possible campaign and was programmed with a series of lighting effects carefully selected for Cisco’s brand palette. The effects were created by an alternating sequence of moving animations that when programmed, elicited a transfixing pattern of movement where the lights appeared to hurtle forward and slowly fade away.
When asked what the biggest challenge was in concepting this unique design, Matt Thomas, the exhibit designer of the winning project said “the most challenging aspect in creating the lighting design was working within the show’s structured rules and regulations, while accomplishing the powerful visual impact we and our clients had envisioned."
In response to MSM’s recognition in the prestigious awards program, Donna Shultz, MSM Founder and CEO commented, “This project always presents some unique design challenges, yet with those challenges comes incredible innovation. The creativity of our designers always amazes me, and I’m incredibly grateful for the trust our client Cisco places in our hands to bring their brand to life.”
More details on the winning design can be found here. For more information about EXHIBITOR Magazine’s Design Awards, including the full list of honorees, watch the official Exhibitor Design Awards Facebook Livestream here.
ABOUT MSM is a woman-owned, award-winning brand experience agency based in Rochester, NY. With a focus in exhibits, events and activations, MSM solves face-to-face marketing challenges through one-of-a-kind experiences that tell brand stories, captivate audiences, engage the senses, and inspire customer loyalty.
MSM is a Top Workplace in its region, was the first agency RFP-certified by the Experiential Designers and Producers Association (EDPA), is a top industry fabricator with recurring placement on Exhibitor Magazine’s Find It Top 40 List and Event Marketer’s Fab 50 List, and opened sister agency The Experience Shop in 2018 to expand its offerings in non-traditional event marketing experiences.
Inquiries may be directed to Kelsey Calaci, Director of Sales and Marketing, Kelsey.Calaci@msmxp.com