MSM's Event Mapping Tool Makes New Product Showcase at EXHIBITORLIVE

Mirror Show Management’s newly launched event technology, MapBuilder by ExperiDigital®, was accepted into EXHIBITORLIVE’s 2019 New Product Showcase.

(Rochester, NY (February, 2019) – The New Product Showcase (NPS) program is the launching pad for the hottest new products and services making their debut at the number one industry event in February.

Having just MapBuilderLogoSVGofficially launched at the end of 2018, MapBuilder is the industry’s new event mapping tool. The intuitive, collaborative, web-based application is meant to transform exhibition sales, sponsor space selection and attendee wayfinding all through a single integrated platform. 

While custom digital applications is not a new solution offering for MSM, MapBuilder-Tablettheir primary expertise is in the design of custom exhibits and experiences for brands, and as such, MapBuilder is MSM’s first foray into a custom application built for the event owner in mind. MSM’s ExperiDigital team, whose experts solve for brand engagement challenges with highly interactive digital experiences, were challenged to solve for client paint points with existing event mapping solutions.  

Said MSM’s User Experience Strategist and ExperiDigital team manager, Pete Stam, “MapBuilder represents the opportunity for associations to transform their event in an entirely new way. From more streamlined sales-to-selection process for sales managers and sponsors, to an intuitive and robust on-site wayfinding platform for enhanced attendee experience, MapBuilder does all
of this and more through a single platform, unlike traditional event mapping tools.”


The New Product Showcase is the perfect opportunity for MSM to demonstrate the robust platform to industry professionals at the annual EXHIBITORLIVE trade show.

To learn more about MapBuilder, visit

About Mirror Show Management 

Mirror Show Management (MSM) is a woman-owned customer experience agency specializing in exhibits, events and environments. Our specialty is delivering custom brand experiences that engage, inspire and educate to drive customer loyalty.

MSM was the first agency RFP-certified by the Experiential Designers and Producers Association, was named a Top 5 exhibit producer on Exhibitor Magazine’s Find It-Top 40 list, resides on Event Marketer’s Fab 50 List of elite exhibit fabrication companies and has been named a Top Workplace each year since the award’s inception.