MSM Named to Top 40 List for 4th Consecutive Year

(Rochester, NY) (April 15, 2021)MSM Inc. was named a top exhibit partner by EXHIBITOR magazine during a virtual awards ceremony held April 8th to announce the companies that qualified for their Fourth Annual Find It – Top 40 list.

Find It - Top 40 - InstaEXHIBITOR magazine is an award-winning publication that features best practices in trade show marketing, and Find It – Marketplace, the buyer’s guide to trade show products and services.

EXHIBITOR’s Find It – Top 40 awards program honors the industry’s top exhibit producers and serves as a valuable resource to exhibit managers searching for potential partners. The rigorous evaluation process includes more than 50 individual criteria, all weighted to reflect how EXHIBITOR readers and Editorial Advisory Board members value them when evaluating potential partners.

Entrants were evaluated in the following key areas, as well as responses from surveys of current clients, a review of entrants’ past projects, along with selling points, and innovations.

        • Company and Capabilities
        • Honors and Awards
        • Thought Leadership and Industry Participation
        • Service and Reliability
        • Creativity and Key Differentiators

Nearly 100 exhibit houses with offices in the United States and/or Canada applied this year, with only 40 making the cut. Travis Stanton, editor of EXHIBITOR magazine commented, “The competition for a spot on the 2021 Find It – Top 40 list was extremely competitive, especially given the challenges exhibit houses faced over the course of the past year. That’s a testament to not only how well this industry is served — and the tenacity of these organizations — but also the significance of this accomplishment for the 40 companies that qualified.”

This year marks MSM’s fourth time making the list, having been recognized every year since the award program’s inception in 2017. Recognized this year especially for MSM’s Service and Reliability, Donna Shultz, MSM Founder & CEO, commented “now more than ever, we are so thankful for our client partnerships. It is their continued trust in our team that has awarded us this incredible honor. We feel privileged to be among such great company and look forward to the live events industry’s return this year.”

For more information about EXHIBITOR Magazine’s Top 40, including the full list on honorees, read the official press release here.

Inquiries may be directed to Kelsey Calaci, Director of Sales and Marketing,


MSM Inc. is a woman-owned experience agency based in Rochester, NY focused on delivering quality, service, and innovation in bringing brand stories to life in person and online. MSM was the first agency RFP-certified by the Experiential Designers and Producers Association (EDPA), is a top industry fabricator with recurring placement on Exhibitor Magazine’s Find It Top 40 List and Event Marketer’s Fab 50 List, and opened sister agency The Experience Shop in 2018 to expand its offerings in non-traditional event marketing experiences.