How do you engage an audience of technology experts? By creating an interactive brand experience, “locking” everyone in, and giving them 10 minutes to solve three techy-type puzzles. Attendees entered an escape room designed to emulate a futuristic data center—complete with glowing panels and life-size moveable racks. They were then challenged to beat the clock by solving three technical puzzles.
The result was a high energy, memorable brand experience that delivered results. Dell EMC saw over 7,500 lead scans—their most ever.Let our expert experience designers go to work for you.