Modular Design More and more, exhibit designers are being asked to think “bigger" - not just designing for a one-and-done appearance, but designing for an exhibit that functions as beautiful as it looks for the long haul. That means having the ability to reconfigure, scale up, down or out, and be easily refreshed with small changes for show-to-show updates. See our award-winning portable modular design for CISCO.
The Non-BoothWhether it’s bringing the outside in with a gorgeous live-plant wall, or creating a mock living room environment, exhibitors are opting for spaces that are inviting and more “human.” It cuts through the noise of the typical trade show booth model and ultimately, make guests feel more at ease. We took the non-booth approach at this years’ EXHIBITORLIVE, and it was the most highly trafficked year yet!
Brand Activations It’s not enough anymore to merely show up with your new product or brand. You’ve got to make its debut an experience! And that means allowing the prospects to interact with your brand and product in a meaningful way - for example, a new laboratory robot taking selfies with attendees to show how safe it is.
Multi-Sensory ExperienceEvent marketers are no longer limited to engaging visitors by just sights and sounds. Brand experiences can go further than ever by taking advantage of all five senses. Instead of the same old tired presentations of the past, we’re employing touch interfaces so attendees can drive their own discovery and using scents to complement the experience. See how we use event technology to enhance PepsiCo's customer experience.
FabricAs quoted in EXHIBITOR Magazine, MSM Creative Manager and EDPA Exhibit Designer of the Year, Katie McTammany states "More and more, fabric is being used as a stand-alone design element instead of just a vehicle for messaging." With the push for lighter weight materials, exhibit designers are getting increasingly creative with use of fabric. Check out this fabric paneled ceiling designed for CISCO.
Non-Traditional ElementsWhile traditional methods can still be a home-run, use of non-traditional elements within your exhibit can add some drama and start a conversation. Some fantastic ideas we saw at EXHIBITORLIVE included containers, 3D printed structural elements and everything in between.