We’ll come right out and say it. If you’re an exhibit manager, you owe it to yourself to drop everything and head out to the EXHIBITORLIVE event coming up February 28 in Las Vegas.
Because nowhere else will you find a richer concentration of seminars, expert panels, roundtables and workshops covering every aspect of our fast-changing industry. There are literally dozens of topics to choose from, including design, emerging trends, developing technology, calculating ROI, metrics and analytics, exhibit best practices
and on and on.
Host Exhibitor Magazine bills it as the premier training event for tradeshow exhibit and event managers and marketing professionals, and for very good reason. We think that for many managers the peer2peer networking and career development opportunities alone will make the trip worthwhile.
But wait, there’s more. EXHIBITORLIVE is also where you can evaluate exhibits that are produced by design companies for themselves.
Think about it. This is a unique opportunity to see what exhibit designers can come up with when they’re making all of the decisions. And when they’re free to let their designs totally reflect their own exhibit design philosophy. So you’ll see once and for all what each company is truly capable of achieving.
And here’s the best part. Since tradeshow design today is all about creating engaging experiences for attendees, you can use the experience you personally have at each exhibit to gauge their ability to create great experiences for your customers.
Plus, you get to see exhibit designers working outside the artificial constraints of the RFP process. After all, the designs you get in RFPs are just guesses about your brand based on limited information, so they can be extremely misleading (see our previous blog, A Few Do’s and Don’ts For Running A Better RFP).
There are no such restrictions at EXHIBITORLIVE. You can stroll the Hall, meet the staffers informally, share a few stories, maybe talk about your needs and their approach to solving them—and see what’s really working.
At EXHIBITORLIVE this year, MSM will be hosting a Personal Design Consultation for invited guests under the theme We’ll make your brand—and you—look great. Invitees will get to “try on” clothes in a Virtual Dressing Room “mirror” to discover which styles look best on them. There are plenty of other technology and experience attractions, so we welcome everyone to visit us at Booth #1561.
Hope to see you there!
February 28—March 3
Mandalay Bay, Las Vegas