Vision 2020: Reflection and Renewal

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Written by Kelsey Frank on January 16, 2020

Milestone moments such as the celebration of a big birthday, accomplishing a major goal, or the start of a new year, naturally inspire reflection.  In this case, the transition from one decade to the next, has inspired us to take stock of the past 27 years and reflect on just how much our industry and our organization have evolved.

2020 Calendar for Trade Show and Event Managers

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Written by Kelsey Frank on December 31, 2019

The number one tool for event and trade show managers is (drum roll please)… a calendar !

Event marketing professionals are always looking out months ahead, so to help you do what you do best, we're giving you a freebie: MSM's 2020 calendar. It’s completely one-of-a-kind and crafted in-house (just like our brand experiences).

To Rent or Own? That is the Question

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Written by Tony Caccamo on July 10, 2019
One of the longest running—and most contested—debates in the trade show industry is whether it’s better to rent or own. We’re not talking about furniture and monitors here (where renting is almost always the better choice), but substantial booth properties such as walls and cabinetry.

Small Yet Mighty: Inline Exhibits With Impact

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Written by Kelsey Frank on May 9, 2019

They say good things come in small packages and we think that also applies to exhibits.

Travel Essentials for the Trade Show Manager

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Written by Kelsey Frank on April 2, 2019

We’re all about strategy when it comes to delivering amazing brand engagement for trade shows and events, but our strategic thinking doesn’t end there. Careful planning goes into what we travel with as well.

2019 Top Exhibit Design Trends

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Written by Kelsey Frank on March 7, 2019

As an experience design company specializing in trade show exhibits and brand activations, we’re often asked by our clients what we’re seeing out there. From “what’s the most engaging trade show activity you’ve seen,” to “what new and innovative exhibit designs have you encountered” and the like.

Keeping Your Exhibit Fresh and Engaging Year After Year

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Written by Kelsey Frank on February 21, 2019

When you attend a show year after year, it’s easy to get a bit stale. After all, the effort involved in reinventing the wheel can put a huge burden on your event marketing team.

A Fond Farewell to the EDPA and a Bright New Beginning

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Written by Donna Shultz on December 21, 2018

The Experiential Designers and Producers Association (EDPA) is widely recognized as the number one network for leaders in the customer experience industry.

Frankly, some used to refer to it as a bit of an old boys’ club — but, I can assure you it isn’t anymore.

Favorite Trade Show City Restaurants, Part 2

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Written by Tony Caccamo on December 12, 2018

As our minds turn to the holiday season, we’ll admit we also start thinking a lot more about food. So this seemed like a good time to once again poll our staffers for their favorite spots to eat while on the road—and give you some new places to try while in some of the biggest trade show cities in the country.

You can check out the results of our first polling in favorite trade show city restaurants, part 1.

The Best Holiday Shopping Apps for Busy Trade Show Managers

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Written by Tony Caccamo on November 21, 2018

Ready or not, the official holiday gift-buying season kicks off this Friday. If only your event schedule would slow down enough to give you the time to actually do the shopping!

Not to worry, MSM’s ExperiDigital® team of event technology experts have compiled their favorite apps to help even the busiest event managers slay their gift list this season.

Whether you’re working from the road, or in the midst of planning your next event, you can tackle your shopping list like the event professional you are with these apps.