There's nothing we care more about than the health and safety of our clients and our employees. To ensure this safety, and continue fulfilling the needs of our customers during these unprecedented times, we've made some necessary changes.
Milestone moments such as the celebration of a big birthday, accomplishing a major goal, or the start of a new year, naturally inspire reflection. In this case, the transition from one decade to the next, has inspired us to take stock of the past 27 years and reflect on just how much our industry and our organization have evolved.
The number one tool for event and trade show managers is (drum roll please)… a calendar
Event marketing professionals are always looking out months ahead, so to help you do what you do best, we're giving you a freebie: MSM's 2020 calendar. It’s completely one-of-a-kind and crafted in-house (just like our brand experiences).
One of the longest running—and most contested—debates in the trade show industry is whether it’s better to rent or own. We’re not talking about furniture and monitors here (where renting is almost always the better choice), but substantial booth properties such as walls and cabinetry.
They say good things come in small packages and we think that also applies to exhibits.
We’re all about strategy when it comes to delivering amazing brand engagement for trade shows and events, but our strategic thinking doesn’t end there. Careful planning goes into what we travel with as well.
As an experience design company specializing in trade show exhibits and brand activations, we’re often asked by our clients what we’re seeing out there. From “what’s the most engaging trade show activity you’ve seen,” to “what new and innovative exhibit designs have you encountered” and the like.
When you attend a show year after year, it’s easy to get a bit stale. After all, the effort involved in reinventing the wheel can put a huge burden on your event marketing team.
The Experiential Designers and Producers Association (EDPA) is widely recognized as the number one network for leaders in the customer experience industry.
Frankly, some used to refer to it as a bit of an old boys’ club — but, I can assure you it isn’t anymore.