The Event Professional's 5-Step Guide to Return to Live

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Written by Kelsey Calaci on January 5, 2021

It's January 2021 — hooray, we made it! 2020 was a tough year for all, and to all of our dismay, the COVID pandemic is still raging...  BUT, we refuse to start the new year on a negative note and have channeled all of our positive thoughts into our Return to Live Guide that'll get you raring to go in the new year. Although live events are still on hold, there's so much you can be doing to make a big impact NOW, and your live event comeback better than ever! Our MSM experts in all things events (live and virtual) break it down for you into a manageable 5-step action plan. Ready to get started? 

MSM 2021 Calendar Download

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Written by Kelsey Calaci on October 26, 2020

Put a little jingle in your work-from-home life this holiday and into the new year. Find MSM's 2021 calendar downloads and fresh online meeting backgrounds for your virtual holiday celebrations. We hope you enjoy, and if we haven't said so already, happy holidays from all of us at MSM!

What to Expect When the Event Industry Re-Opens

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Written by Kelsey Calaci on June 11, 2020

Here’s a look into what we, as event professionals, and our attendees might expect when live events are back on. 

How can recent industry success influence YOUR virtual event?

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Written by Kelsey Calaci on May 8, 2020

Since the vast majority of the United States is currently practicing social distancing through stay-at-home orders, the ability to visit stores, restaurants, and events has come to a screeching halt.

Tips for Working from Home

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Written by Kelsey Calaci on April 7, 2020
We are in the middle of unprecedented times that most of us have never experienced in our lifetime. The outbreak of Covid-19 has heavily impacted our entire world, resulting in nearly everyone, event professionals included, sheltering in place and working remotely.


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Written by Donna Shultz on March 19, 2020

There's nothing we care more about than the health and safety of our clients and our employees. To ensure this safety, and continue fulfilling the needs of our customers during these unprecedented times, we've made some necessary changes.

Vision 2020: Reflection and Renewal

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Written by Kelsey Frank on January 16, 2020

Milestone moments such as the celebration of a big birthday, accomplishing a major goal, or the start of a new year, naturally inspire reflection.  In this case, the transition from one decade to the next, has inspired us to take stock of the past 27 years and reflect on just how much our industry and our organization have evolved.

2020 Calendar for Trade Show and Event Managers

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Written by Kelsey Frank on December 31, 2019

The number one tool for event and trade show managers is (drum roll please)… a calendar !

Event marketing professionals are always looking out months ahead, so to help you do what you do best, we're giving you a freebie: MSM's 2020 calendar. It’s completely one-of-a-kind and crafted in-house (just like our brand experiences).

To Rent or Own? That is the Question

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Written by Tony Caccamo on July 10, 2019
One of the longest running—and most contested—debates in the trade show industry is whether it’s better to rent or own. We’re not talking about furniture and monitors here (where renting is almost always the better choice), but substantial booth properties such as walls and cabinetry.

Small Yet Mighty: Inline Exhibits With Impact

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Written by Kelsey Frank on May 9, 2019

They say good things come in small packages and we think that also applies to exhibits.